Sustainability
Built to
last longer
Better fibres, lean packaging and clothes meant to stay in rotation — progress we publish honestly, including what’s still unfinished.
Preferred fibre 68%
House styles preferred fibre
0
Virgin plastic mailers
30
Day wear window to return
’27
Take-back pilot target
How we work
Four commitments
Better fibres
Organic cotton, linen and recycled polyester preferred on house labels — labelled clearly on every product page.
Lean packaging
Recycled mailers, no plastic tissue by default, and returns labels that reuse the original carton when possible.
Longer wear
Cuts built to mix seasons, free 30-day returns, and repair guidance in The Journal so pieces stay in rotation.
Smarter shipping
Consolidated Thursday fulfilment, carbon-aware carrier choices on express, and free shipping only when the bag earns it.
Materials
What’s in the cloth
House labels lead with preferred fibres. Partner brands are selected for transparency — we publish composition on every product page so you can decide with the full picture.
Organic cotton
Grown without synthetic pesticides. Used across tees, oxfords and jersey basics in NORTH&CO.
Selvedge denim
ARK DENIM mills run lower-impact washes; unfinished hems mean fewer re-cuts and longer life.
Recycled nylon
Outerwear shells and bag linings divert post-consumer waste without sacrificing hand-feel.
Traceable leather
Footwear partners disclose tannery origin. We skip exotic skins and chrome-heavy finishes.
Roadmap
Progress, published
We’d rather show unfinished work than over-claim. Here’s what’s live, moving, and next.
- 01
Live Fibre labelling
Composition and origin notes on every house-label PDP — live across FW’26.
- 02
Live Plastic-free fulfilment
Mailers and hangtags switched to recycled paper stock for contiguous US orders.
- 03
In progress Supplier scorecards
Annual audits for wet processing partners covering water, chemistry and wages.
- 04
Planned Take-back pilot
In-studio collection for Motif pieces to repair, resale or fibre recycling — planned 2027.
Questions
Want the longer read?
Fabric notes and supplier stories live in The Journal. For packaging or sourcing specifics, email the studio.