Our commitment
We design with semantic HTML, keyboard access, visible focus, sufficient contrast and text alternatives for meaningful images. New features are reviewed against accessibility criteria before release where feasible.
Measures we take
Current practices include:
- Keyboard navigation across primary flows (nav, cart, checkout forms)
- ARIA labels on icon-only controls and dialogs
- Skip-friendly structure with landmarks and heading hierarchy
- Form labels and error messaging tied to inputs
- Support for browser zoom and responsive layouts
Known limitations
Some third-party embeds or older campaign modules may not yet meet AA. We track issues and prioritise checkout, account and product detail fixes first. Decorative imagery may use empty alt text by design.
Compatibility
We test with current versions of major browsers and common screen readers on a rotating schedule. If you use assistive technology and hit a blocker, tell us — reproduction details help us fix faster.
Feedback
Email accessibility@motif.example with the page URL, what you were trying to do, and your assistive tech if relevant. We aim to reply within five working days.
Formal complaints
If you are not satisfied with our response, you may contact relevant consumer or disability rights bodies in your region. We will cooperate with reasonable investigations.